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"this way I see you, this way I treat you"
The clothes, so often disguise entrusted to pretend the one who knows all the defects, insecurities and complexes, it is also a noble external sign of functions and real status, and the condition of the men fulfills this way the most effective role given
"This way I see you, this way I treat you", it says the popular language. The one who does not attend on the dignity of an office, or of a charge, or of a person, and it appears before the others with an outfit foreign to any esthetic, social or ethical consideration, covers the dangerous risk of being had as what neither is does not even seem.

Almost all the individuals bear in mind these concepts at the time of dressing themselves, and those who do not agree to keep such requisites well deserve the epithet of antisocial. The slogans thrown by the publicists are symptomatic cheering the consumers to acquire up long lists of products and pledges "to know", or to be had by important executives, although it is only across a few discreet socks.

The clothes have been always slightly more than a mere thermal protection. The way of dressing keeps on being "a conditio sine quam odd number" to intervene in the social game. It is clear that the individual budget destined for the clothes reaches high costs especially between the executives, the professionals of the public relations or of the commerce. It is believed that, for requirements of the fashion, the personnel must spend the equivalent to 45 days of salary a year to be able to present themselves in conditions to work... The labor offers demand like indispensable requisite the good presence, precisely because the elegant outfit grants to the individual an appearance of essential category in the professional work.
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> FASHION AND VALUES June, 2007
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