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For: José F. Serra
A pompous article recently in the magazine British "elle" was speaking on the "conscience" of the fashion. A topic that might be summed up in the question: can the fashion improve the world? It is a question of reflecting on if the fashion is something frivolous that has to serve to escape and not “to make aware us”, or if the designers must make use of the enormous aftereffect mediática of the fashion to try to improve the world. A determined attention to his messages will serve to calibrate the influence that across his collections they can exercise on the current society.
Some designers differ in his high social or environmental commitment that they transmit across his creations. The worry for the nature reaches in some of them radical positions as for example as it is the case of the designer Stella McCartney - they never use animals skins in his collections. There are signatures I buy
June, 2008
The fashion not only is a question of lines, lengths, tendencies and colors. It is much more. Along with her they emerge life styles, social movements and declarations of the cultural worries of every epoch. From our Association “Fashion University and Company“, publisher of the magazine www.hbgmag.com, we have always this way understood it, that's why our principal target has been from the beginning, to help to encourage a social conscience that understands the fashion as a culture of the beauty and of the dignity of the person.
May, 2008
Writers, journalists and directors of mass media begin to look with disappointment at the vulgarization of the image that some publications offer. Several voices, between them that of the British Association of Women journalists, have raised his criticism to point out the coherence absence of this treatment with the so called “feminist achievements that”, only three decades ago, they were auguring a new stage for the women.
April, 2008
Today, many people still believe that the fashion is something with what they come across every day of accidental form. They think that the fleetingness of the tendencies turns them into superficial realities and little (or not at all) influential. But thanks to the negligence of the tradition, the fashion is beginning occupying the leading role that deserves because it affects to an essential anthropological question: our identity.
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