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BULGARI: JEWELS OF LEGEND
For: Writing ASMODA
The signature Bvlgari celebrates his 125 years of existence with a sumptuous exhibition in the Palace of Exhibitions of Rome, to which it has called “Between the eternity and the history: 1884-2009”, and that gathers more than one hundred of pieces of jewelry shop and clocks. The sample will be opened to the public until the next September 13.

It is a question of a retrospective of the work, the designs and other aspects tied to the mark and to the work of Sotirio Bvlgari, founder of the signature, of Greek origin, which started by working the silver. Between impressive seasonings, brooches, pendants, bracelets and clocks shut up in sure shop windows, remind the principal phases to themselves in the Bvulgari history, from the opening of the first shop in the Route Sistina of Rome until our days. Jewels of last years of the XIXth with the influence of the modernism, the years 20-30 and the art-decó, the 50-60 with the French influence, the 70 with the pop-art like inspiration, the 90, etc. All this illustrated with photos of the personalities and stars of movies that in every epoch showed jewels Bvlgari, like Clark Gable, Marlene Dietrich, Gina Lollobrigida, Meryl Streep, Liz Taylor, Gary Cooper, and aristocrats and millionaires like Niarchos, etc.

As pieces to be emphasized, show themselves beautiful jewels of the Collection Vintage de Bvlgari and of private collections, as well as a gleaming necklace of diamonds, which value overcomes 20 million euros.

In order to help in the maintenance of the organization “Save the children”, with which Bvlgari collaborates assiduously, the organizers made use of the opening to present a collection of 11 only pieces of jewels and 7 clocks, of a value near to 3 million euros, Christie's of New York was auctioned in the Room next December 8. The collection will be donated entirely to the campaign “Rewrite the future” of “Save the children”.

Angelo inaugurated the Exhibition with a brilliant holiday last May 20 in Castello de Sant’, to that there assisted the mayor of Rome, Gianni Alemanno, between many other celebrities of the world of the politics, the business, the fashion and the spectacle.

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