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A BET FOR THE FREEDOM
For: Patricia Sañes
Today, many people still believe that the fashion is something with what they come across every day of accidental form. They think that the fleetingness of the tendencies turns them into superficial realities and little (or not at all) influential. But thanks to the negligence of the tradition, the fashion is beginning occupying the leading role that deserves because it affects to an essential anthropological question: our identity.
As Scopa says, “The clothes are a sign of the body that the ride, it is one of the forms of the visage of every human being, of his sense of humor, of his illusions, frustrations or sleep, of his sense of the luxury, of the decency and the self-assurance”. The clothing communicates our personality because the fashion is an expression, but also it can personify the most radical form of alienation. Thanks to the pledges that we take, we can go of hippies and play in the Stock Exchange, or show a few camouflage pants and be evident against the war. The garment allows us to be another person.

The universe fashion of the XXIst century has turned dangerously into a spectacle that does not come to the street. Today we help at the end of a fashionable concept, which not at the end of the fashion. This crisis leads us to reading the social currents that they accompany to the process of the tendencies, in an attempt for saving to an industry that keeps on fleeing of the reality.

Our worry for the tendencies and the fiction of the fashion reveals the existential crisis that we endure. We look for ourselves, but we cannot be. Instead of using the garment as way of personal expression, we use it mistakenly as a disguise.

The modern woman has stopped surrendering to the tradition of the past to take the reins of his life. Today we have the right and the duty to do to ourselves in an exercise of freedom that condemns us. We are forced to be free, since to decide what we want to be bears an act of unavoidable freedom. The way of dressing is a way of molding our identity because we make use of her to turn into ourselves. Across the clothing we identify like members of a group, at the same time that we claim our singularity.

The world of the fashion is characterized by the preeminence that it grants to the distinction. And today this search of the difference becomes more exaggerated than never. For it, by force of looking for our individuality, we cover the danger of becoming intelligible only for ourselves.

The paradoxes of this industry (identity vs disguise, integration vs distinction...) represent the contradictions of the human nature. We fight to construct desperately what we are to image and resemblance of other, but also with will to differ from him. And in the middle of this one whirlpool of without senses, there appears the fashion as a world of fiction and lie.

In the fashionable magazines we find flesh-colored sublime sleep that materialize in garments jewel, velvety lips, golden necklaces Byzantium, skins of astrakhan and metallic portfolios... To read these magazines is to penetrate into an ideal world that returns the delight to a very disenchanted postmodern society. The capitalism encourages the consumption and the alienation. The individuality promotes a type of woman who lives folded over in herself. But thanks to the clothing, there re-arises a feeling of belonging and community that helps to strengthen the relations, today so flagging, with the others.

The fashion is a moral fact that conceals the kingdom of the fiction, the ambiguity and the illusion. He can believe in her like a nihilistic instrument that turns us into stereotypes. But also it can be considered to be a mirror of our unconscious motivations and collective ambitions. And the fact is that the garment is the most radical form of personal expression.

The postmodern woman has to answer to two opposite needs: to belong and to differ. Every time it turns out to be more complicated to emphasize in a society that it has democratized the luxury and the fashion: the buyer of the new perfume of Dior happens to be part of the world of the luxury that the signature represents. It is already not necessary to acquire a high fashion design to be recognized consuming his prestige. The members of the privileged social class have increased. This search of the inaccessible and different thing has taken us to an equality without precedents.

Today the western masses present a tremendously homogeneous aspect. And I dare to qualify of “tremendous“ a reality that destroys the singularity of the individual. The clothing is our letter of credence because us posiciona opposite to the others. The fashion is the way across which we communicate our identity and are related to the world. If the textile industry gets into debt in designing prefabricated personalities to which to adapt ourselves, the result will be a society of fleecy clouds unable to be themselves.

Guillaume Erner states that “an increasing part of the balloon lives under the empire of the only fashion”. And the fact is that the differences in dressing tend to fade away because the condition of the men is equal. We live in a postmodern society in whom two opposite needs fight to discover who we are.

His maximum exponent reaches this homogeneity in the XXIst century with the face-lift. The canon of the only beauty is imposed without truce. The women appeal professionals to be retouched. Everything is small to reach the ideal of prevailing beauty. and it will never turn in fact.

Many women remodel his body and his interior I do not realize that really they try to transform. The appearance is always an external reflex of what we are inside. The clothing must go in consonance with the personality of each one. Debbie Smith, publisher of the book Beauty in Vogue, says that the fashionable photos “illustrate the power of the transformation, how only by his willpower the women can re-form his notions of interior me and of his surface, of his beauty and his destination; up to even organizing the Beauty as destination”.

At present we have won in serviceability and lost in happiness. The postmodern society promotes the change and not the acceptance. The beauty of an imperfect body it has stopped being. Now the influentials of the world of the glamor determine an excellence to which we "need" to adapt ourselves. Brought in the new millenium, the defense of the fashion is a bet for the freedom and the differences like democratic meeting between the persons.
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> PEACE, ECOLOGY AND FASHION February, 2010
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