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LOOK: THE BEAUTY FULL OF DYNAMISM, COLOR AND HEALTH
For: Mercedes Álvarez
It has been not to stop. In the Lounge Look Internacional, he quotes important and meeting point for the professionals of the esthetics, there has been of everything: seriousness and rigor in the parallel Congress, and the whole fantasy contributed by the demonstrations “in living and live”, with competitions and workshops. And there ASMODA has been also, with a stand in the pavilion 4, like magazine online specializing in Fashion, Beauty and Culture.

Look has been an explosion of color and dynamism. And the fact is that the Sample is confirmed in his eleventh edition like an out-standing modality to national and international scale for the sector of the esthetics, both for the quantity of taking part companies and for the type of programmed activities. This IFEMA call has assembled 430 cosmetics exhibitors, aparatología esthetics, fingernails, makeup, hairdressing salon, in addition to esthetic, biocosmetic medicine, wellness and spa and complements.

In parallel with the commercial exhibition, Look has prepared a wide and finished activities program, with calls of diverse nature. First of all, the Congress of Esthetics on the 18th and 19th, organized by the magazine “Esthetic World“, where there have been tackled topics of actuality that they affect to the sector. For example, the last advances have talked each other in cosmetics as the Nanocosmetics, or the last tendencies in cosmetic assets, the diverse systems that there uses the esthetic aparatología and topics related to the phototherapy. Also, other questions have talked each other like the conference “The scientific search in the prevention of the aging”, given by the doctor Julián Bayón, the director of the unit antiageing of the Clinic Pages. Esteticistas of big fame like Carmen Navarro, Maribel Yébenes, Felicidad Carrera or Aurora Sabater, has taken part also with papers. The academic and managerial topic had also his space in Look. The School of Business administration, assigned to the Polytechnical University, gave a titled seminar “to Compete on the Market of the Esthetics” where questions of managerial management were tackled in the sector.

Directly... but not to the crazy thing

The parallel activities in Look performed the most entertaining thing. Especially, because the demonstrations “in alive” had a lot of force. We saw the championships of fingernails, which were done in three forms: of design Inlay, 3D and French manicure. Also there were makeup demonstrations with workshops of creativity and art, an oration on “Makeup of movies” and a championship of Wedding Makeup.

During Look there took place also the first Footbridge Hair Look, a big live hairdressing salon. Big marks like Wella, L'Oreal, Revlon, indola and Schwarzkopf assembled the most important international barbers, who exhibited his creations in the National Gala of Hairdressing salon and Fashion and in Trend Vision Award 08, where they gave themselves appointment Vidal Sassoon, Cesar Morales and Marco Aldany. Also, there realized the Show Interfashion Curls and the United Footbridge, with the participation of José Besó, Alberto Cerdán, Luz Galiendo, Lluís Llongueras, Manuel Món, Ángela Navarro, Félix Rojas, Luis Romero, Luchy Seoane, One Velásquez and Loida Zamuz. On the other hand, Schwarzkopf offered to the visitors his Show Essential Looks; and the signature Xpresion showed his last collection 010, with a spectacular assembly.

According to information offered by Look, in the spent exercise the Spanish we wear out more than 7.870 million euros in articles about cosmetics. Also the Spaniards we are much made fond of going to the hairdressing salon lounges: close to 40 % every week ago and 72 % once a month, and 69 % applies color to himself in the hair. As for face-lift treatments, between 350.000 and 400.000 persons surrendered last year to a plastic intervention, being the most frequent the reduction or increase of the breasts, the liposuctions, the blefaroplastia (rejuvenation of the eyelids), the abdominoplastia and the rinoplastia (nose).

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