IMAGE AND SOMETHING MORE
For: Mª Angel Burguera
Writers, journalists and directors of mass media begin to look with disappointment at the vulgarization of the image that some publications offer. Several voices, between them that of the British Association of Women journalists, have raised his criticism to point out the coherence absence of this treatment with the so called “feminist achievements that”, only three decades ago, they were auguring a new stage for the women.
The protests have been growing in the last two years.: “What has happened with the good faith and the optimism of the feminists of the 70s?”, was wondering Rosie Boycott from daily “The Guardian.” The magazines for adolescents and young people are deeply sexist and only they center on the image and the physical attraction” it denounces “while they ridicule everything else”. But the worry is not alone for the physical attraction. What attracts attention also is the deliberate search of a provocative image. This is what the American authoress Airel Levy wonders in the book “Women and the Rise of Raunch Culture”: “How is it that they are resuscitating all the stereotypes of the feminine sexuality that the feminist movement strained for eradicating in good of the women?”
Also the journalist Kira Cochrane was indicating his deep disagreement with consecrated actresses, like Nicole Kidman and Maggie Gyllenhaal who, for a few years, accept fronts in which they turn out to be scarce of clothes or turn into image of products of linen: “What why do I find them depressing?” Cochrane wonders referring to photos and fronts with this type of protagonists “it is as if they were affirming: The talent does not import that it has a woman, the awards that it has received or the scope of his intelligence. At the time of the truth, if he wants to remain in the comb of the wave, if he wants to fill the fronts of the magazines or occupy the principal roles, it has to be exempted to this, to please the men”.
Actresses as Julia Stiles – partner of Matt Damon in “The ultimatum of Bourne” - or Rachel Mc Adams have already reacted and defend the integrity of his image, although his attitude could brake somehow his career. Stiles is pleased with the fact that “all the women Bourne” are elegant, sure of if the same and turn out to be normally dressed. In case of Mc Adams his denial to allow to photograph without clothes for a front of Vanity Fair in 2005 supposed an inflection point in his career that for then was going to a vertiginous rhythm with premieres like “The jewel of the family“, “Night flight” or “Of wedding in wedding”.
The need to brake this tendency and to resist, at least, his consequences on the most vulnerable – the adolescents - has mobilized to the managing committee of Women journalists that, coinciding with the London Fashion Week, assembled in British Library a hundred of students of secondary in a day on the personal image. The conclusions of the young people were unanimous: "The mass media should be responsible and spread more positive rolls on our generation”
Fiona Badwon, one of the driving journalists of the initiative, pointed out that the adolescents complain about the pressure of the means so that they approach a few completely unreal prototypes and contributed a few information of a recent survey. 75 % of the women between 17 and 25 years declared to feel respected neither by the press nor by the industry of the fashion, which does not mean that they are capable of escaping to his influence.
The problem exists but a very positive note is the mobilization of Women journalists and the actresses' testimony that react to the dependency on an image so little according to the achievements to which the woman aspires.