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MODACALZADO: THE DESIGN TO YOUR FEET
For: Writing ASMODA
Everything is to point for the next edition of Modacalzado+Iberpiel, which is celebrated from March 17 until March 19 in Fair of Madrid. The contest will assemble the collections of Footwear and Complements of next Autumn - winter 2009/10, showed by approximately 500 national and foreign exhibitors. It coincides with Iberpiel, the International Fair of leather Articles and Leather goods.

Most of the women, do not know very well the reason, we take a special weakness as the shoes. Perhaps because it is the type of complement that it can ruin or enrich our outfit, or because to acquire a few nice and comfortable shoes is like finding a treasure, or perhaps because ours is the chic thing and the sophisticated thing independently of the taconazo. Now, in Modacalzado, we have a marvelous occasion the consumers and visitors of contemplating together principal marks of footwear and other leather accessories, like purses, belts, dressmaking in skin, gloves, travel goods and leather goods in general. We will know first hand what will take next winter.

Modern, bold, sophisticated, classic, free, sports... The footwear will be the big protagonist in four pavilions of the Fair, grouped in several sectors for his best location: Meter dedicated to the footwear young man and urban. Street and Chance, for sports footwear, both of street and of free time. Children, with the designs that more the children like. Elegance, with last tendencies; and Glamor, with the sophistication and elegance of materials of high quality.

The purpose of this big commercial shop window, which IFEMA organizes, is the promotion of the industries of footwear and leather goods. The fact that the Fair begins only two days after finishing that of Germany, it will propitiate the visit of Asian and Latin-American buyers. This is the first one of his two commercial appointments of the year 2009, in the one that Modacalzado+Iberpiel foresees to be provided with the participation of 500 domestic and international enterprises, between which the Spanish signatures of major prestige are inside and out of our borders, and the visit of 14.000 professionals.

The previous edition, celebrated from September 25 until last September 27, closed his doors with moderate satisfaction and a trade surplus which results overcame the initial expectations of the exhibitors. In spite of the crisis and the shutdown of the consumption, the contest received a whole of 13.312 professionals, although it meant 8 % less than in his March call.


Communicating is the important thing
A new service will be started in this edition of Modacalzado+Iberpiel. It is a question of a Newsletter directed to visitors, exhibitors, companies and other agents of the sector, with the target to open a new channel of communication, more nearby and direct, which serves to extend and to reinforce the information that till now they had receiving about the Fair. The new service will be provided with eight fixed sections: a leading article, news, parallel activities, last hour, tendencies, innovations of the signatures, opinions of the participants. It is possible to consult also in the web of the Fair: www.ifema.es
Previous articles
> CIBELES AGAIN IN ORBIT February, 2010
> HAITI UPSETS TO THE FASHION in February, 2010
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