“FASHION AND GASTRONOMY” A DUO OF SUCCESS
For: Writing ASMODA
Front "Fashion and Gastronomy"
Two of the cultural events most emphasized from our country, the gastronomy and the fashion, have fused in a book that gathers the photos of the plates prepared by 39 cooks, in collaboration with 39 designers who showed his proposals in some of two calls of Footbridge Cibeles 2007. The new tendencies, both in the fashion and in the kitchen, constitute an example of innovation in the world of the culture of Madrid.
In this book promoted by IFEMA and the Community of Madrid, designers and cooks have collaborated closely to offer a work without precedents in the publishing scene of our country, capable of joining two activities linked to the creation. Figures as Mario Sandoval, Sergi Arola, Andrés Madrigal or Pedro Larumbe have prepared surprising plates inspired by the tendencies and conception of the fashion of Francis Montesinos, Jesus del Pozo, Lemoniez or Amaya Arzuaga, between others.
“Fashion and Gastronomy” it is a work replete with originals culinary proposals. Every page of the book edited by Everest, it contains a collection of photos of the couple of designer and cook responsible for every recipe, together with the image of the elaborated plate.
The photos and coordination of the work have been responsible for It hoes Ormaechea. This reputable cook and photographer values this proposal as a very interesting challenge. “The cooks we have concentrated very much on the fashion to grow and to evolve, and this book represents an opportunity to show until point both worlds are connected between themselves”. He makes sure that “just as the way of dressing defines up to a point the person, the election of a restaurant also contributes interesting information on the personality of the one who chooses it”. And it concludes, “between stoves also periods and tendencies differ, as in the footbridges”.