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For: José F. Serra
Stella McCartney
Marc Jacobs
Vivienne Westwood
A pompous article recently in the magazine British "elle" was speaking on the "conscience" of the fashion. A topic that might be summed up in the question: can the fashion improve the world? It is a question of reflecting on if the fashion is something frivolous that has to serve to escape and not “to make aware us”, or if the designers must make use of the enormous aftereffect mediática of the fashion to try to improve the world. A determined attention to his messages will serve to calibrate the influence that across his collections they can exercise on the current society.
Some designers differ in his high social or environmental commitment that they transmit across his creations. The worry for the nature reaches in some of them radical positions as for example – as it is the case of the designer Stella McCartney - they never use animals skins in his collections. There are signatures compromised with the climate change and others that base his philosophy on the development of products that respect the environment and use in his models elements as curious as buttons of coconut or accessories of vegetable leather.

In addition to the ecological message some designers express with the clothes his political options. We have seen an authentic T-shirts avalanche with the leaders' faces of different tendencies and recently the American designer Marc Jacobs was throwing a support T-shirt to his candidate Hillary Clinton. In this paragraph of the political and social messages the British designers gain the garland perhaps influenced by the polemic designer Vivienne Westwood.

An opinion poll between the young people treated that were giving his answer to the question if the fashion must have “conscience“ that is the same if the fashion must have “mulberry tree“. There gained the option that he was saying that the fashion can have a commitment opposite to those who were saying that they were not interested in the message but only the design and to those who were thinking that this was a matter of every designer.Algunos they corrected from hypocrites the designers who, according to them, were expressing his messages with the only end: to sell.

These investigations extracted also to the light his opinion not so much on the messages as in such a way that they take place. They accused for example that so that Occident enjoys a few jeans of last fashion in East the people exist being employed at subhuman conditions, and that many manufacturers subordinate the human rights to his profit. The social worry of the fashion allows to feel nevertheless in ambiences more and more extensive: The FAO has proclaimed the year 2009 “International year of the natural fibres” and one of his targets is to obtain a major demand to improve the conditions of the workpeople who dedicate his life to the cultivation of these fibres. For it they have programmed a series of events between which they represent parades of models, fashionable exhibitions etc.

All these actions, like the personal positions of some creators, tend to demonstrate the commitment that can have the fashion as regards the topics that worry us: the ecological development, the human rights … there is no doubt that very positive messages exist but there exist others that get lost between a paradigmatic perception of the freedom like liberation of all kinds of what they call “prejudices“ and that move for erotic and sexist mobiles despising another slope that the fashion must not neglect: his anthropological dimension. The human being consisted of body and spirit, is the center of the nature, and this supposes bearing in mind his dignity and the respect to his intimacy so ill-treated sometimes with models that are a vulgar exhibitionism. To lose of sight this dimension of the fashion, to throw messages that degrade the person more that they dignify it, it is to minimize or to use badly his enormous power, his engagement capacity.

Can the fashion try to improve the world? It can and must try it, but without neglecting any of his slopes. This one would be it refuels more logical and also bolder to this question that was throwing between lines the article about the French magazine.
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