INNOVATIONS IN IFEMA: TOWARDS THE WHOLE FASHIONABLE LOOK IN SIMM
For: Writing ASMODA
Cartel SIMM Feb 2010
Fair of Madrid
The next edition of the International Lounge of Fashion of Madrid (SIMM), organized by IFEMA, will have important innovations, between them, the coincidence with Giftrends, which integrates the lounges Interfigft, Iberjoya and Bisutex. This way, there will be formed the biggest platform dedicated to the whole look fashionably in Spain.
The dates of SIMM will be from February 4 until February 6, 2010, going forward to facilitate this way the coincidence with related fairs, and to provide of major attraction to this big commercial fashionable professional appointment. The sectors of clothes, complements, costume jewelry, jewelry shop, hearth and decoration in general, they will have the same shop window in the magnificent frame of the pavilions of Ifema. The target of this multiple call is to generate synergies and to favor a frame of exhibition and information of major attraction for the professionals' wide group with common interests in these sectors.
Other one of the innovations is the SIMM transfer to the pavilions 12 and 14, and his organization in new thematic sectors where the collections will appear Autumn - winter 2010/2011 in dressmaking for woman and man, furrier's and accessories. The Prompt fashion also will have his area with bath fashion.
On the other hand there will be a new space, the EGO thought for the emergent designers. In him the participants will be able to exhibit his collections in special conditions in some of the editions of the platform of creative young people integrated into Cibeles Madrid Fashion Week. Also an area will be assined to locate the Forum of Tendencies, other one of the innovations of the SIMM, where the professional will be able to discover to the detail and of rapid form the keys of the following period in colors, pledges, textures and lines.
Coinciding with this next February edition, the Showrooms of IFEMA will be organized for the first time, a new and practical space directed to fashionable signatures of high scale, which think about how to exhibit his collections in an exclusive and comfortable frame with a wide schedule, facilitating the visit of the buyer without having to move to other points of the city.