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FIMI AND HIS NEW STAGE
For: Writing ASMODA
Pepa Ortiz
Agatha Ruiz de la Prada
Turning it
69 edition of the International Fair of the Infantile and Juvenile Fashion of Valencia celebrated between the 19th and 21st of June has released a new format. The director of the Fair Pepa Ortiz explains it this way “We have evolved in the exposition of the distribution of spaces creating a fashionable stage in which the product turns into protagonist and we open new spaces, active squares to promote the creativity of all the involved ones in the infantile fashion”.

A whole of 215 exhibitors Spanish 137 and 78 foreigners have taken part in the new project. Between the targets that this proposal tries to reach they are to promote the fair as a quality shop window and posicionar his business contest character, as well as to attend to the needs for the sector and to become strong like modality of the infantile fashion of Spain.

The signatures taking part in this edition have been selected by the Committee of Footbridge and between others Agatha Ruiz de la Prada represent, Bread with Chocolate, Tutto Piccolo, between high quality many others. And since the fashion is essentially an early bird in this contest we face already the tendencies for the spring - summer 2010 period. The first tendency is “a Rain of stars” with metallized and iridescent airs and with structured forms, the tendency “Northern dawn” there breathes marine airs led by the colors blue and the target in light textiles like the cotton and the viscose and "Flower Moon" with an ambience hippie full of flowers and living colors.

An important challenge for the FIMI that edition will come in January, 2010 to his 70 and that it has a long and successful trajectory to the service of the infantile fashion.
Previous articles
> CIBELES AGAIN IN ORBIT February, 2010
> HAITI UPSETS TO THE FASHION in February, 2010
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