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A new SIMM is born
For: Writing ASMODA
The International Lounge of Fashion of Madrid releases image in his next edition from August 31 until September 2. From this moment the taking part fashionable signatures are going to integrate into the sectors "Gallic" "Prima donna" “Pearls“ "Soul" “Kisses“ and "Free". Each of these spaces will present a fashionable different style in accordance with his identity and philosophy of the life. The Fair will happen to occupy, during the next edition, all the odd pavilions of the enclosures of IFEMA. It is foreseen that the contest, which will present a singular scenery based on the last architectural tendencies, overcomes in this call 800 exhibitors.

Another innovation of the Fair is the presentation of a new ambassadress called "Simmy" in the shape of a current, modern and entertaining girl with whom one wants to personalize all the innovations of this new stage. The pet is a creation of the young man of Barcelona Berta de Miguel who says “, on having created Simmy, I could re-live through a Manhattan fully of the people, the agreeable power of the images, of the flavors, of the colors...”
Previous articles
> CIBELES AGAIN IN ORBIT February, 2010
> HAITI UPSETS TO THE FASHION in February, 2010
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