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IBERJOYA: BEAUTIFUL PIECES TO ADMIRE AND TO SHINE
For: Writing ASMODA
You adorn in gold and silver, precious stones, pearls, gold work, watchmaker's and complementary manufactures, like the machinery, the estuchado or the window dressing, they gave themselves appointment in Iberjoya, International Lounge of Jewelry shop, Silver, Watchmaker's and Related Industries. Between 14 and on January 18, the innovations appeared in Ifema in high jewelry shop and jewelry shop of consumption, of attractive designs. 

So much the classic jewel, of baroque and romantic design, like the most avant-garde and current lines, we contemplate them in Iberjoya, which has coincided with this edition with other similar fairs, as Intergift, International Lounge of the Gift, and Bisutex, International Lounge of the Costume jewelry and Complements. Three fairs, also, have released promotional image with the mark Giftrends Madrid. 

Of form parallel to the commercial exhibition, which has included 16.000 square meters, the fair has been a stage of diverse informative activities destined to impel the value of the jewelry shop in the context of the fashion and the culture. Between them, the interesting exhibition of jewels and suits of the movie ambientada in the court of Felipe II “The Conspiracy of El Escorial”, sponsored by Lancaster Italy Watches, mark of luxurious clocks, which has assembled garments and objects of the movie, showing the artistic and cultural wealth of the epoch of major splendor of Spain. For example, the famous patches that the Princess of Éboli was combining with his garments adorned with pearls and spangles; an exact reproduction of the magnificent sword of Felipe II; or a bracelet belonging to Secretary Real Antonio Pérez, incredible jewel of gold and diamonds.

In the ambience of the Fair it has presented to itself also Tendencies Iberjoya that, across a spectacular multimedia assembly, with effects of light and sound, it showed the innovations most emphasized from the offer of the fair in the sector of the jewelry shop.
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