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HANDLE PLANTS FACING THE CRISIS
For: Writing ASMODA
Enric Casi
In a press conference before to the opening of the new cycle of “Dialogues Catalunya and Esade” celebrated in Barcelona, the General manager of Handle, Enric Casi, told that the signature supports, in spite of the crisis, his target to reach 3.000 shops in eight years what supposes a rhythm of 200 annual openings. He affirmed that the sales of the company in 2009 will be equal or perhaps they will overcome lightly those of the previous exercise.

The director of this Catalan signature – that together with Zara are those who have a major international projection - spoke also about the new pledges line “low cost” that Handle has thrown lately in his shops and made sure that, against what many people believe, the mark does not obtain his biggest sales with the diffusion of his cheapest basic pledges, but precisely with his models and more sophisticated and avant-garde products. He made sure that the Handle clientele prefers an attractive product and of “last tendency” although he supposes a major economic investment that is compensated by the illusion that they are capable of creating in the buyer.

Handle has his center of operations in Palau Solita and Plegamans, in province of Barcelona. His shops network is formed at present by more than 1.300 establishments between own and exemption and his creations are distributed to 93 countries of the world.
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> CIBELES AGAIN IN ORBIT February, 2010
> HAITI UPSETS TO THE FASHION in February, 2010
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