FASHION AND DESIGN IN THE SIMM OF JULY
For: Writing ASMODA
The design and the most summer fashion will fill the pavilions of 60th edition of the International Lounge of Fashion of Madrid (SIMM), from July 17 until July 19. All the keys of what will take and fill the shop windows in the spring - summer 2009, now in Fair of Madrid.
The celebration of the fair goes forward two months, since a market as dynamic as that of the fashion every time presents with major advance his collections. That's why, it will be an appointment with proposals come from the whole world and showed for more than 700 taking part companies. In this occasion, Brazil will be the invited country of the fair, continuing with the initiatory starting in the edition of February of this year, with Portugal like special guest. The Brazilian designs, full of fantasy, actuality and innovation will be one of the big attractions of the contest. The increasing presence of foreign signatures across Spanish agents reinforces his international character.
One of the principal bets of this SIMM edition is the fashion bath, intimate fashion and fitness, grouped in the sector Alma Agua. In this area, in addition to being provided with a special decoration separated from that of the rest of the fair, diverse daily parades will be organized. The proposals complete the offer of feminine, masculine fashionable SIMM and complements, sectorizada according to the style and philosophy that his collections offer. In whole more than 31.000 square meters of fair.
The sectors are a Gala (holiday and cocktail), Prima donna (bold and exuberant designs), Pearls (for a feminine and traditional but innovative woman), Soul (tendencies and avant-garde), Eternal (contemporary basic designs), Man (for a current man), Free (denin, cool and urban designs), and the areas of Kisses, Accessories and Prompt Fashion.
Finally, the only and essential appointment to know all the faces of the fashion, from the most commercial to which they mark tendency. Not in vain, the past SIMM edition registered more than 17.800 visitors, 6 % more than the previous one.