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For: Writing ASMODA
The sector of the footwear and the complements of skin, of so many roots in Spain, will have a new appointment from September 24 until September 26 in IFEMA, in International Fair Modacalzado+Iberpiel, one of the most important of Europe. Many innovations, designs and ideas for the professionals in this shop window of the fashion with what it will take in the spring / summer 2010. 

The contest enjoys very good perspectives. It will assemble an important representation of companies proceeding from all the producing areas of footwear, leather goods and related industries in Spain - Alicante, La Rioja, Balearic Islands, Huelva and Albacete - as well as of foreign companies. Marks that have not taken part in the last editions have decided to be present again. His comeback to the contest means the recognition as the best commercial platform in Spain for the presentation and promotion of the collections of footwear, purses and complements in skin and one of the most important three of Europe. They emphasize also the arrival of Italian and Portuguese signatures of woman's, infantile, masculine and sports footwear. 

The wide offer assembled in this edition will present articulated in the sectors Meter to itself, Chance, Child, Colours, Elegance and Glamor, in accordance with the styles and type of product of every mark. Inside the latter sector, there will be enabled a new area of modular stands of high scale with a very elegant image, so called Space Glam, to receive the proposals of the signatures of major level, in that already numerous marks have taken refuge. 

As in previous editions, Modacalzado+Iberpiel he has organized in this call a program of international buyers, which it will attract to the fair to representatives of out-standing commercial chains and establishments of several Eastern bloc of Europe. This program there joins other centred on national and Portuguese guests. 

On the other hand, IFEMA, in his effort to encourage the managerial participation in this economic moment of crisis, has agreed the reduction of 20 % in the price hiring of the surface of the stands, and to coordinate special prices for exhibitors and visitors in different hotels of Madrid.

Ideaslab: creative talent in the commerce
This year also there will develop the space Ideaslab, dedicated to the dinamización of the commerce, started with the support of the State Society for the Development of the Design and the Innovation, of the Department of Science and Innovation, to help the professionals to update his business establishments and his mark image. After the favorable reception excused to this space by the professionals, Ideaslab, it will keep on studying in depth the modernization of the establishments of footwear by means of chats and workshops given by professionals. 

Also, in the Ideaslab frame there will be realized the exhibition and delivery of awards of I Award Ideaslab-Calzado to the Creative Talent. The target of this initiatory starting for the Federation of Shoe industries Spanish (FICE), is to contribute to the promotion of young talents and to stimulate the creativity and innovation across the design and the communication in the sector of the Spanish footwear. The contest establishes two categories inside the strategy of “Shoes of Spain”: Design of point of sale of footwear and audio-visual Piece of 40 seconds concerning the world of the footwear.
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