I HEARD FASHION ROCK IN BRAZILIAN EDITION
For: Writing ASMODA
This time one of the most famous fashionable events and music has taken place in Brazil, with the first figures of the international fashion and the music rock. On the 23rd and 24th of October the Hotel Copacabana Palace and the Jockey Club, of Rio de Janeiro, with capacity for five thousand persons, turned into a footbridge - stage with marks of the fame of Marc Jacobs, Versace and singers like Mariah Carey and Grace Jones.
The Brazilian edition of “I Heard Fashion Rock” there was the first one celebrated in Latin America, selected between other cities candidates to receive the event, like Mumbay, Shangai or Dubai. His five previous editions took place in Monaco, London and the United States.
In this Brazilian version, there showed themselves, along with marks as famous as Marc Jacobs, Calvin Klein, Versace or Givenchy, the models of local designers, between them Lenny, Andre Lima, Alexander Herchcovith, Lino Vilaventura, Lulu Santos, Daniela Mercury, Wanessa and Ja Rule. Quite, livened up by the performances singers' like Mariah Carey, Estelle, Diddy, Grace Jones y Ciara.
The event has been financed by Oi, the biggest Brazilian company of telecommunications that, between other initiatives, has been pioneering in the development of strategies of market that associate the image of a company of telecommunications with the design and the life styles. With this target, the company has invested on the market of the entertainment and the culture, the fashion, the music and the sport. In the sector of the fashion, I Heard he usually invests in many Brazilian regions where the design proves to be strong and imaginative.