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For: Writing ASMODA
Julia and Recream
Pablo Ramírez
Between 15 and on February 17, the collections of the first signatures will be able to be known first hand in masculine, feminine fashion, furrier's and accessories for the next period Autumn - winter 2008-09. It will be in the International Lounge of the Fashion of Madrid (SIMM), the biggest commercial shop window of the fashion in Spain, organized by Ifema, and the second one more important to European scale after the CPD of Dusseldorf. Until now, they have confirmed his participation in the next call 525 international companies, of which 25 will come for the first time.

The principal innovation in this 59th edition of the SIMM is that Portugal will be the guest of honor of the Fair. With this initiative the so called program is started “Invited Country”, that consists of the international promotion of the industry of the dressmaking of the country in question. In the following edition it will be Brazil.

Portugal traditionally has had a presence emphasized in the fair, especially in the space dedicated to the masculine fashion. The leading role of our nearby country will become visible in all the advertizing supports, in diverse activities and in a specific sectorial area.

Fashion in sectors

As other times, the contest presents his offer organized in sectors, according to the philosophy and concept of the fashion that it lodges. This way the location of the diverse marks for professionals, guests and companies becomes easier. The sector Gala will receive the most luxurious proposals for the holiday and the night. Prima donna will assemble the collections for a sophisticated woman, while Perlas will exhibit the collections for a style atemporal. Soul will present the most top tendencies in his different segments. The basic contemporaries will give themselves appointment in Eternal, and the youngest and urban style will be in Free. The sector Kisses will receive the last tendencies in prompt fashion for the Spring - summer 2008. Finally, the masculine fashion of quality and design will be able to be seen in Wings. Precisely, the fashion man will gain a major leading role, on having devoted itself a specific space to this sector.

On the other hand, after the success of previous editions, Ifema organizes the Footbridge LatinoAméricaFashion again in the frame of the SIMM. In her it will meet to big names of the design of Latin America, interesting being announced on the European market and promoting the interesting creative stage through that one is living in the Latin countries.
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