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For: Patricia Sañes
Until point the fashion can fulfill the proper functions of the tradition, in particular, the function to indicate a north that should allow to preserve the proper identity? Does it imply the step to a modern society, with his apparent replacement of the tradition for the fashion, the irrevocable loss of the identity, as if of the identity it was depending essentially on the tradition?
Under the fashionable name style does not sell simply, identity sells. Undoubtedly the marketing departments have warned the demand of existing identity in a fragmented world and, on having proposed a new product, try to associate it with a way of life and with a more or less stereotyped personality, but, in any case unitarian and
July / ago 2007
To continue the fashion today and to be elegant is necessary a big critical sense: the patterns with big flowers, the smooth ones of violent tones, the textiles of network, the laces and the transparences, the bras imitation guêpière, the intimate pledges that turn into garments, the embroidered shoes, the jeans with crystal incrustations, the bellybuttons to the air, etc., are elements “of risk”.
June, 2007
I like the fashion. I love. And do you know why? Because the fashion sells sleep. The secret of the fashion is the ideal that Valentino communicates with a princess's story garment made in, or a baby doll de Chloé. When your eyes stop before a work of Balenciaga, there are neither the frills of white tulle nor the black sateen bond what they see. This is the moment in which the fashion puts in game his seduction talent.
April, 2007
In the above mentioned weeks we have been present at a fuss mediático with advertizing campaigns like fund music... The polemic had like protagonists to some originals of publicity that, according to authorized opinions, penetrate the limit of the ethical thing and of the good taste. The problem is not new.
Previous articles
> ASMODA IS ONE YEAR in March, 2007
> HAPPY HOLIDAYS! December, 2006
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